Our Story

Beidiot.com Story

Our story starts with the name


What does society call Idiot?

Often, it’s anything different or anything that’s done differently.

Often when people have done the right thing, without caring about what society thinks, they have been called Idiot. These are the people who have changed the world and made it a better place.

Making an impact through innovation,
honesty, and thoughtfulness

For us, BeIdiot is the spirit of looking at things differently.

Trying new things even when success is not guaranteed.
Not stepping on others to get ahead.
Thinking about the benefit of others just as you’d think about your own.

This was the spirit on which BeIdiot.COM was founded in 2019.
With the belief that a business cannot be about financial gain alone.

It is about making a positive impact. That’s what BEIDIOT.COM is all about.


Distinctive fashion 

for the Contemporary Person

with In-house capabilities in design, manufacturing, technology, data science, and marketing.


Journey so far





What makes us Different from others

Innovative design

Creating designs that are an extension of you.

Direct to consumer model

Bringing accessibility and value to everyday fashion.


Imagined in Canada, Made in Canada.
Proudly Canadian